Packages 1

Every now and then, you run into packaging that strikes you as beautiful.  i remember thinking that Parkay (and maybe others used the same packaging) had a beautiful package concept, which had to do not with the graphics, but the package itself.  It opened in such a way as to foretell the delivery and shape of the item inside, which in this case was a stick of not butter.  i haven't seen this package in years, so i guess its been poofed.  The old style match boxes had a similar design, with a box within a box, one sliding with respect to the other, so as to embody a foretelling of the lighting of the match on the side of the exterior box, which i think is a beautifully simple, though most likely unnoticed, way of packaging matches.

Another favorite package is the Wiffle packaging for both ball and bat.

The problem, i imagine, wasn't an easy one to solve.  How to package a small round object with a thin object, 32 inches long?  The solution was brilliant.  A simple cardboard construction is placed at the end of the bat that is held in place by the friction created through the fitting of its (slightly smaller) hexagonal shape over the cylindrical form of the bat.

Hexagon to circle

This shape is then ingeniously cut along the folds of the hexagon to allow it to open and accommodate the larger "circle" of the ball, after which the cardboard returns to its original form of a hexagon to create closure.  The two differing diameters of bat and ball are reconciled through the manipulation of this single hexagon.  But thats not the end of it.  Even more excitement!  The cardboard, after returning to its hexagonal form, is now perforated on half the creases, with the intent that it be opened here in order to get the ball out.  After doing so, these "freed" ribs, through the nature of their geometry, can be bend down upon themselves so as to form a nest for the ball to sit in, against the back ribs which have remained upright.

Package, broken but showing closure of ball


At this point, a single person can put the ball in the nest, toss the ball into the air, and hit it with the bat.  In this brilliant packaging, the ball is reconciled with the bat, both prior to purchase and after, and from a formal standpoint, manifests that line, as bat, is but a series of many points (ball).  Nothing but clarity.  Now go out and play.

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